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The Real Super Bowl: Initiative dares the industry to challenge AI with...
Advertising’s most-anticipated event is fast approaching, and with it comes a US football game. To get on board with the fun of this year’s Super Bowl and generate some interesting data points,...
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How The Brag Media’s $8m sale came together and what’s next
Last year when many media pundits thought the year was over, The Brag Media dropped one of the biggest bombshells of the year by selling to the Vinyl Group. See also: Luke Girgis sells The Brag Media...
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How specialised categories are on the rise with Total News
Late last year, ThinkNewsBrands along with Roy Morgan revealed that three-quarters (77%) of Australians aged over 14 years read the news each week, with six in 10 paying to access written content. The...
View ArticleSXSW Austin 2024: Shrinking streaming market and Paramount’s zombie channels
The streaming market is shrinking and independent artists are fearing the prospect of a Paramount and Peacock merger, TV leaders have told SXSW Austin attendees. While the Australian film and TV...
View ArticleSXSW Austin 2024: Creators lack professionalism, ‘don’t even understand what...
Creators need to act like professionals if they are to be taken seriously and keep up with consumer expectations, the boss of a management consultancy focused on the future of the consumer economy has...
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SXSW Austin 2024: Meghan Markle and Katie Couric on using your voice and...
Meghan Markle has urged women to believe that “your voice is not small, it just needs to be heard,” on a star-studded International Women’s Day panel at SXSW Austin. Mediaweek was at the session called...
View ArticleSXSW Austin 2024: Paramount CTO on winning gen AI arms race
“I’m not going to win the generative AI arms race, but I’m going to stay really close to the people that do,” Paramount chief technology officer Phil Wiser has told the SXSW Austin crowd. “There is...
View ArticleSXSW Austin 2024: Delta, eos, and Pfizer CMOs on ‘aggressively’ embracing AI
New technologies will always cause anxiety, but big name marketers from Delta, eos, and Pfizer aren’t scared of AI. In fact, they’re embracing it “aggressively”. “I don’t think that anyone’s concerned....
View ArticleSXSW Austin 2024: Mastercard spends 70% of marketing budget on experiences...
Mastercard has shifted 70% of its marketing budget into experiences, to combat human attention spans worse than that of a goldfish, Raja Rajamannar, chief marketing and communications officer, has...
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‘Driven or dragged’: Steven Bartlett shares methods of success with media...
British entrepreneur and podcaster Steven Bartlett captured the attention of the Australian media industry on Thursday morning at the Museum of Contemporary Art in a 60-minute interview hosted by News...
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